The Aortic brand is built on our passion to live life to the fullest.
Nothing tells people more about you than the clothes you wear, we wanted to create a brand that is different to high street fashion and street-wear and produce unique designs and create clothing that reflects our style and the style of the like minded people around us.
After owning and running companies in different sectors and becoming becoming disenchanted we wanted to create something that would be a real passion project. Live music and travel has always been a massive part of our life and we regularly attend gigs and festivals around the UK and Europe. Boardmasters in Newquay is always a favourite of the festivals because of its laid back atmosphere and awesome surf, skate and BMX competitions.
Back in 2018 our founder was rushed into hospital with an increased heart rate, expecting to be sent home with some tablet. 10 days later he was on the operating table undergoing open heart surgery. One of his heart valves was failing so a mechanical heart valve was fitted! Seriously, Mechanical! He now doesn't have a heart beat instead he ticks like a clock! How cool/weird!
Which heart valve did he have replaced I hear you say - The Aortic valve of course. That was the turn point and where the nucleus of Aortic was born.
It's great you took the time to read our little back story and we would love you to be part of our future so browse and products, treat yourself and support independent UK business.
Live life to the fullest.